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Verify your Google Ads connection

A 60-second check that the right ad account is linked, the connection hasn't expired, and tracking is syncing correctly.

The wizard auto-detects your tracking pixel during install, but the ad-account side of the connection isn't checked the same way. A 60-second post-wizard sanity check catches the most common day-one problems.

Open Space Settings

In the sidebar, click Space Settings (your avatar / space-name menu). The page is titled Space Settings and has a card labeled PPC Accounts on the right.

The PPC Accounts card in Space Settings showing connected ad accounts with their customer IDs, status badges, and Configure buttons

Check the basics

For each connected account in the PPC Accounts card, verify the four things below.

Customer ID matches. The customer ID (the long number under the account name) should match the account you wanted to protect in Google Ads. If it doesn't, you connected a different account — see Troubleshoot Google Ads.
Status badge says "Active". If it says Inactive or another state, the toggle on the left of the row is off, or the connection has lapsed.
No "Sync required" badge. If you see a red Sync required badge, ClickFortify wasn't able to write its tracking template into your Google Ads account during onboarding. Click the badge (or Configure) to open the sync settings and finish.
The account toggle on the left is on. This is the per-account protection switch. If it's off, ClickFortify isn't enforcing protection on this account even if global protection is on.

A Sync required badge means the tracking template never got installed in Google Ads. You'll see traffic data, but click-level attribution and audience-based exclusion won't work until you finish the sync.

Re-authorize if the connection is stale

OAuth tokens from Google expire if not refreshed. If the account shows an error state or sync repeatedly fails:

Click Configure on the affected ad account.
In the configuration modal, look for a re-authorize action and follow the Google sign-in popup.
After sign-in, the account should return to Active within a few seconds.

Confirm data is flowing

After the connection passes the checks above, open the Dashboard in the sidebar. Within a few minutes of real traffic on your site, you should see:

  • Click counts showing up in the daily totals
  • The campaign and ad-account selectors on the dashboard populated with your real campaigns

If the dashboard sits at zero for more than an hour despite real ad traffic, head to Troubleshoot Google Ads.

What happens next

Have more questions?

Contact Support