Conversion Tracking

Set up conversion tracking using zero-code rules or the conversion pixel, and verify it's working.

ClickFortify gives you two ways to track conversions — pick one or use both together. Once set up, conversion data flows into the Conversions page automatically.

Setup: Two Methods

Method	Best For	Requires Code?
Zero-Code Rules	Page visits, button clicks, form submissions	No
Conversion Pixel	Purchases with dynamic values, custom events	Yes (copy/paste snippet)

Method 1: Zero-Code Conversion Rules

Zero-code rules detect conversions automatically based on visitor behavior — no extra script needed beyond your main tracking script.

Creating a Rule

Click Create Rule

Go to Conversion Tracking in the sidebar
Under Zero-Code Conversion Rules, click Create Rule
Fill in the fields based on the rule type you choose (see below)
Click Save Rule

Rule Setup Popup

Rule Types

Each rule type detects a different interaction. Choose the one that matches how your conversion happens:

Page Visit — URL Match

Fires when a visitor lands on a specific URL. Best for thank-you pages and order confirmation pages.

Field	Required	Description
Rule Name	Yes	Label for this rule, e.g. `Thank You Page`
URL Match Pattern	Yes	The URL path to match, e.g. `/checkout/success*`
Conversion Value	No	Optional dollar amount this conversion is worth

Wildcard support: Use * to match variable URL segments.

/thank-you*          → matches /thank-you, /thank-you?ref=email
*confirmation*       → matches any URL containing "confirmation"
/checkout/success*   → matches /checkout/success?order=123

Button Click — Text Match

Fires when a visitor clicks a button whose text matches what you specify. No CSS knowledge needed.

Field	Required	Description
Rule Name	Yes	Label for this rule, e.g. `Buy Now Click`
Button Text Match	Yes	The exact button text to watch, e.g. `Buy Now`
Conversion Value	No	Optional dollar amount

Examples:

Button Text Match	Fires When
`Buy Now`	Any button on the page with text "Buy Now" is clicked
`Submit`	Any Submit button is clicked
`Book Appointment`	Appointment booking button is clicked

Element Click — CSS Selector

Fires when a visitor clicks any element that matches a CSS selector. Use this for links, images, icons, or custom elements.

Field	Required	Description
Rule Name	Yes	Label for this rule, e.g. `CTA Banner Click`
CSS Selector	Yes	A valid CSS selector, e.g. `#buy-btn` or `.cta-link`
Conversion Value	No	Optional dollar amount

CSS selector examples:

Selector	Targets
`#buy-btn`	The element with id `buy-btn`
`.cta-link`	All elements with class `cta-link`
`a[href="/pricing"]`	Any anchor linking to `/pricing`

Form Submission — CSS Selector

Fires when a visitor submits a form that matches a CSS selector.

Field	Required	Description
Rule Name	Yes	Label for this rule, e.g. `Contact Form Submit`
CSS Selector	Yes	The form's CSS selector, e.g. `#contact-form`
Conversion Value	No	Optional dollar amount

CSS selector examples:

Selector	Targets
`#contact-form`	The form with id `contact-form`
`.checkout-form`	All forms with class `checkout-form`
`form[action="/submit"]`	Any form that posts to `/submit`

Quick Examples

Goal	Rule Type	Key Field
Track thank-you page visits	Page Visit	`/thank-you*`
Track contact form submission	Form Submission	`#contact-form`
Track "Buy Now" button clicks	Button Click	`Buy Now`
Track a specific CTA element	Element Click	`#hero-cta-btn`
Track purchases on confirmation page	Page Visit	`/order-confirmation*`

Method 2: Conversion Pixel

The pixel is a JavaScript function you call on your confirmation page. Use this when you need to pass the exact purchase value dynamically — for example, from an e-commerce platform.

Developer Installation

Get your snippet from the Developer Installation section on the Conversion Tracking page — your Space and Website IDs are pre-filled automatically.

Place the pixel only on confirmation or thank-you pages — not on every page. Installing it site-wide will record a conversion for every visitor who lands on any page.

Purchase with a fixed value:

<script>
  CF.conversion("Purchase completed", 99.99);
</script>

Lead form (no value):

<script>
  CF.conversion("Contact Form Submitted");
</script>

Dynamic value (PHP example):

<script>
  CF.conversion("Order confirmed", <?php echo $order_total; ?>);
</script>

Dynamic value (JavaScript variable):

<script>
  CF.conversion("Order confirmed", window.orderTotal);
</script>

Verification

After setup, confirm your tracking is working:

Click one of your own ads (or visit your site with ?gclid=test in the URL)
Complete the conversion action — submit the form or visit the thank-you page
Wait 1–2 minutes
Check the Conversion Timeline on the Conversions page — a new data point should appear for today
Go to Click Traffic and find your test click — it should show a conversion attached

If nothing appears after 5 minutes, check:

Is the base tracking script installed on the landing page?
Is the rule or pixel pointing to the correct page or element?
Did you complete the action in the same browser session as the click?
For Page Visit rules — does the URL pattern actually match your thank-you page URL?

Managing Rules

All your conversion rules are listed on this page with:

Rule name and assigned conversion value
Rule type (Page Visit, Button Match, Form Submit, CSS Click)
Target URL pattern or CSS selector
Active / Disabled status

Edit any rule at any time to adjust its target or value. Disable a rule to pause it without losing its configuration — existing conversion data is always preserved. Delete removes the rule permanently.