Automation Rules

Automation Rules let you define custom triggers and actions so ClickFortify responds to fraud patterns automatically — no manual intervention required.

Automation Rules require a connected Google Ads account. This feature is not available in demo mode.

How Automations Work

Trigger — A condition is detected (e.g., fraud score exceeds a threshold)
Evaluation — Rule criteria are checked against click data in real time
Action — Automated response executes (e.g., add to exclusion)
Logging — Activity is recorded for your review

Creating an Automation Rule

Automation Rule Form

Step 1 — Define the Trigger Condition

Condition	Description	Example
Fraud Score	Threshold-based scoring	Score > 80
Click Velocity	Clicks per time period	> 10 clicks/minute
VPN/Proxy	Traffic through anonymizers	VPN detected = true
Geographic	Location-based rules	Country in blocked list
Bounce Rate	High bounce from same source	> 90% bounce rate
Bot Detection	Known bot signatures	Bot detected = true

Step 2 — Choose an Action

Action	Description	Reversible?
Add to Exclusion	Temporary block via Google Ads	Yes — expires
Add to Blocklist	Permanent manual block	Yes — manual removal
Send Alert	Email notification	N/A
Log Only	Record without blocking	N/A

Step 3 — Set Scope

Scope	Applies To
All Websites	Every protected website
Specific Website	One website only
All Campaigns	Every campaign in your account
Specific Campaign	One campaign only

Step 4 — Enable and Save

Review the rule and activate it. You can toggle rules on/off without deleting them.

Example Rules

High-Risk Auto-Block

Condition: Fraud Score > 90
Action:    Add to Blocklist + Email alert
Scope:     All campaigns

Click Velocity Monitor

Condition: > 10 clicks/minute from same IP
Action:    Add to Exclusion (30-day) + Send Alert
Scope:     Website level

VPN Traffic Handler

Condition: VPN Detected = true AND Fraud Score > 50
Action:    Add to Exclusion (7-day)
Scope:     Search campaigns only

Bot Detection Response

Condition: Bot Detected = true
Action:    Add to Blocklist
Scope:     All websites

Managing Rules

The Automation Rules page lists all your rules with:

Rule name and description
Enable/disable toggle
Trigger count (how many times the rule has fired)
Last triggered timestamp

Edit any rule to adjust conditions, actions, or scope. Delete removes the rule permanently.

Automation History

A log of all automation activity shows: when each rule fired, what action was taken, which entity was affected, and success/failure status.

Limits

Maximum 50 active automations per account
Google Ads API limits apply to exclusion actions
Actions execute within seconds of trigger detection

Test new automations with Log Only or Send Alert actions before enabling automatic blocking. This helps you catch any unintended false positives before they affect your campaigns.