Exclusions - View Blocked IP Addresses

The Exclusions page shows all IP addresses and entities that ClickFortify has automatically excluded from your campaigns based on fraud detection. These are managed by the system and sync to your Google Ads account.

Overview Metrics

Four cards summarize your exclusion status:

How Exclusions Work

When ClickFortify identifies fraudulent or suspicious traffic:

1. Detection — AI identifies bad click patterns
2. Exclusion Created — Entry added to exclusion list
3. Sync to Google Ads — Exclusion pushed to your ad account
4. Blocking — Google Ads prevents future impressions to that entity

Exclusions Table

The table displays all automatically excluded entities:

Excluded

Date and time when the exclusion was created:

• Format: MM/DD/YYYY, HH:MM:SS AM/PM
• Example: "2/28/2026, 9:53:18 PM"

Ad Account

Which Google Ads account the exclusion applies to:

• Shows "Ad Account" with a hash icon (#)
• Linked to your connected Google Ads account

Status

Why the entity was excluded:

Type

The kind of exclusion:

Entity

The specific IP address or entity being excluded:

• IP format: 198.51.100.0
• Shows the hash icon (#) with the value

Target

Where the exclusion applies:

Click ID

The Google Click ID (gclid) that triggered the exclusion:

• N/A — No associated click ID
• Specific gclid — Links to the fraudulent click

Message

Result of the exclusion sync to Google Ads:

Expires

When the exclusion will automatically expire:

• Format: MM/DD/YYYY, HH:MM:SS AM/PM
• After expiration, the entity can see your ads again

Removed

Whether the exclusion has been manually removed:

• N/A — Still active
• Date — When it was removed

Date Range Filter

Filter exclusions by creation date using the date range picker in the top-right corner.

Pagination

Navigate through exclusion pages:

• Shows "Showing 1 to 10 of 15 results"
• Use Previous / Next buttons

Understanding Failed Syncs

If an exclusion shows "Failed" in the Message column, possible causes include:

1. Google Ads API limits — Exclusion limits reached
2. Connection issues — Temporary sync failure
3. Permission errors — Check Google Ads connection

Exclusion Limits

Google Ads has limits on the number of exclusions:

ClickFortify manages these limits automatically by:

• Prioritizing highest-threat IPs
• Removing expired exclusions
• Rotating when limits approach

Exclusions vs Blacklist

Taking Action

From the Exclusions page, you can:

1. Monitor Sync Status — Ensure exclusions are syncing to Google Ads
2. Identify Patterns — Look for repeated IP ranges or sources
3. Review Expirations — Understand when blocks will lift
4. Investigate Failures — Fix sync issues with Google Ads

Best Practices

1. Check sync status — Ensure "Failed" messages are investigated
2. Review regularly — Understand what's being excluded
3. Look for patterns — Repeated IPs may need manual blacklisting
4. Monitor expirations — Some exclusions expire; review if fraud returns
5. Verify Google Ads connection — Failed syncs indicate connection issues