Click Traffic
Inspect every ad click with detailed traffic signals and fraud indicators.
The Click Traffic page gives you granular visibility into every click on your ads. Analyze traffic patterns, investigate suspicious activity, and understand exactly why a click was flagged.
Summary Metrics
Four cards at the top summarize your click data for the selected period:
| Metric | Description |
|---|---|
| Total Clicks | All clicks tracked |
| Normal Clicks | Legitimate, clean traffic |
| Suspicious Clicks | Clicks flagged for review |
| Bad Clicks | Confirmed fraudulent clicks |
Each card shows a percentage change vs. the previous period.
Filtering
Use Filters to narrow down the click table:
- Traffic Type — Ad Clicks, Organic/Direct Traffic, or All Traffic
- Status — All, Normal, Bad, Ignored, or Suspicious
The date range picker (top-right) controls the time window for all data on this page.
Clicks Data Table
The main table shows one row per click with the following columns:
Time
Relative ("5 minutes ago") and absolute timestamp (Feb 28, 2026 21:48:10). Click any row to expand full details.
Status
Color-coded fraud classification:
| Status | Color | Meaning |
|---|---|---|
| Normal | Green | Clean, legitimate click |
| Suspicious | Yellow | Flagged — under review |
| Bad | Red | Confirmed fraud or invalid |
Campaign
The Google Ads campaign that generated this click.
Ad Click ID
The Google Click ID (gclid) — the unique identifier that links the click to your Google Ads data.
Converted
Whether the click resulted in a tracked conversion. ✓ = yes, ✗ = no.
IP Address
The source IP address with usage classification (e.g., "Usage: Business", "Usage: Residential").
Location
Country and city with a flag icon.
VPN
Whether the click came through a VPN or proxy service. Red indicator = VPN detected.
Crawler
Bot detection result. "N/A" means it's not a known bot. Otherwise shows the bot name.
Time Spent
How long the visitor stayed on your site after clicking. Very short times (< 2 seconds) often indicate bot activity.
Machine
Device type — Desktop, Mobile, or Tablet.
Browser / OS
Browser name + version, and operating system.
UTM Source / Medium
Traffic source from UTM parameters (e.g., source: google, medium: cpc).
Pagination
The table shows 10 rows per page. Use Previous / Next to navigate. The footer shows the current range (e.g., "Showing 1 to 10 of 50 results").
Taking Action
From Click Traffic, you can:
- Filter by Bad status to understand what's being caught
- Look for patterns — repeated IPs, same VPN, same short session time
- Expand a row to see full click details and signals
- Cross-reference with Blocklist — manually block repeat offenders
Clicks marked Suspicious haven't been blocked yet — they're being monitored. If you see patterns in suspicious clicks, consider tightening your protection sensitivity in the Protection settings.
Best Practices
- Check daily — New suspicious activity can appear overnight
- Compare campaigns — Some campaigns attract more fraud than others
- Verify converting clicks — Suspicious clicks that convert might be false positives worth reviewing
- Use filters — Focus on "Bad" clicks to understand ClickFortify's decisions