How ClickFortify protects you
The four-stage protection loop — capture, analyze, act, report — and how it plugs into your Google Ads account.
ClickFortify closes the gap between what Google filters out and what's actually fraud in your campaigns. It works alongside Google Ads — not against it — and gives you a few different levels of aggressiveness so you can dial protection up or down.
The protection loop
Four stages run continuously, click by click:
Bad actors that get flagged are added to IP exclusion lists and (optionally) custom audience exclusions in your Google Ads account, so they stop seeing your ads.
What ClickFortify catches
- Automated bots — including bots that mimic human behavior, caught via behavioral analysis, device fingerprinting, and known signatures.
- Competitor clicks — repeat clicks from the same sources, especially patterns consistent with manual sabotage.
- VPN and proxy traffic — flagged by default; you control whether to block or just monitor.
- Click farms — coordinated patterns across groups of devices or IP ranges.
- Suspicious behavior — rapid repeats with no engagement, instant bounces, impossible navigation speeds, mismatched device/browser profiles.
How it integrates with Google Ads
ClickFortify connects to your Google Ads account via OAuth and applies protection through native Google Ads features:
| Integration | What it does |
|---|---|
| IP exclusions | Adds confirmed bad IPs to your campaign exclusion lists |
| Audience exclusions | Maintains a Google Ads audience asset of suspected fraud users you can exclude |
| Tracking templates | Adds the parameters needed for click-level attribution |
| Campaign data | Reads your campaign structure to apply protection at the right scope |
ClickFortify never modifies your bids, budgets, or ad creative. It only manages exclusions — so the worst it can do is exclude legitimate traffic, which you can see and reverse from the dashboard.
How aggressive should protection be?
You pick. Two dimensions:
Detection strategy — Automatic uses ClickFortify's AI engine with a sensitivity slider (most teams stay here). Manual lets you flip individual checks on and off when you want granular control.
Action mode — Observe (log only), Warn (add to exclusion lists for future protection), Strict (block immediately).
For week-one defaults and a full walkthrough of these knobs, see Launch protection.
What you see in the dashboard
- Real-time metrics — Ad Clicks, Bad clicks, Suspicious clicks, and Conversions over your selected date range
- Click-level detail — every click with its risk score and the reason it was flagged
- Trends over time — fraud patterns across campaigns and date ranges
- Exclusion management — every blocked entity, with controls to remove or whitelist
- Exportable reports — for stakeholder reviews and audits
What happens next
- How it works — the data flow and scope model.
- Ready to set up? Start onboarding.