Getting Started
Learn about click fraud, how it impacts your ads, and how ClickFortify protects your campaigns.
4 articles in this section
Watch the explainer — 3 minutes, what click fraud is and how to spot it
01
What is click fraud?
Click fraud is fake or invalid clicks on your pay-per-click ads. Here's where it comes from and why Google's filters don't catch all of it.
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02How click fraud affects your ads
Beyond wasted spend, click fraud corrupts the data behind every campaign decision. Here's what it costs and what to look for.
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03How ClickFortify protects you
The four-stage protection loop — capture, analyze, act, report — and how it plugs into your Google Ads account.
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04How it works
The data flow from a paid click to a protection action — scope hierarchy, action modes, and where outcomes show up.
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