Dashboard - Monitor Click Fraud Protection
Monitor traffic quality and fraud metrics at a glance.
The Dashboard is your central hub for monitoring click fraud protection and campaign performance. It provides a comprehensive overview of your ad traffic quality, threat detection, and savings.
Navigation
The left sidebar provides access to all ClickFortify features, organized into three sections:
Analytics
- Dashboard — Overview of all metrics (current page)
- Clicks — Detailed click-level data and analysis
- Reports — Generate and download reports
Protection
- Ads Manager — View and manage Google Ads campaigns
- Blacklist — Manually block IPs and placements
- Exclusions — View automatically excluded entities
- Manage — Additional management options
- Automations — Set up automated protection rules
Settings
- Billing — Manage subscription and payments
- Space — Configure workspace settings
- Website — Manage protected websites
- Tracking Code — Get installation scripts
- Team — Manage team members and permissions
Header Controls
At the top of the page, you'll find:
- Space & Website Selector — Switch between different workspaces and websites
- Continue Onboarding — Resume setup if incomplete
- Theme Toggle — Switch between light and dark mode
- Account Menu — Access your account settings
Date Range Filter
Located in the top-right corner, the date range picker allows you to filter all dashboard data:
- Click the calendar icon to select a custom date range
- The format is
MM/DD/YYYY - MM/DD/YYYY - All charts and metrics update automatically when you change the range
Key Performance Metrics
The top row displays five critical metrics as cards:
| Metric | Description | Indicator |
|---|---|---|
| Ad Clicks | Total number of clicks on your ads | Green arrow = increase |
| Bad Clicks | Clicks confirmed as fraudulent or invalid | Red arrow = decrease (good) |
| Suspicious Clicks | Clicks flagged for unusual behavior | Yellow warning |
| Amount Saved | Estimated ad spend protected from fraud | Dollar value |
| Conversions | Valid conversions tracked | Green arrow = increase |
Each metric shows:
- The current value
- A percentage change compared to the previous period
- An up/down arrow indicating the trend direction
Clicks Overview Chart
This area chart shows your click volume over time, with three categories:
| Category | Color | Description |
|---|---|---|
| Healthy Clicks | Green | Legitimate, clean traffic |
| Suspicious Clicks | Yellow/Orange | Flagged but not blocked |
| Bad Clicks | Red | Confirmed invalid clicks |
Below the chart, you'll see the total count for each category in the selected date range.
Threat Summary This Week
A bar chart showing daily threat activity for the past two weeks:
- Blue bars — Threats Detected
- Light blue bars — Threats Blocked
The x-axis shows days of the week (Sun through Sat), helping you identify patterns in fraudulent activity.
Used Devices
A donut chart showing the device distribution of your ad traffic:
- Desktop — Percentage of clicks from desktop computers
- Tablet — Percentage of clicks from tablets
- Mobile — Percentage of clicks from mobile devices
The center displays the total visitor count.
Geographic Click Distribution
An interactive world map showing where your clicks originate:
- Countries are color-coded by click volume
- Darker shades indicate higher click counts
Top 5 Countries
A ranked list showing your highest-traffic countries with click counts:
| Rank | Data Shown |
|---|---|
| #1 | Country name + click count |
| #2 | Country name + click count |
| #3 | Country name + click count |
| #4 | Country name + click count |
| #5 | Country name + click count |
Top Threat Sources
A table showing which campaigns have the most fraudulent activity:
| Column | Description |
|---|---|
| Campaign | Campaign name and type (SEARCH/DISPLAY) |
| Clicks | Total clicks for that campaign |
| Blocked | Number of clicks blocked |
| Threat Level | Percentage of blocked vs total clicks |
Network Analytics
A donut chart breaking down security-related traffic:
| Category | Description |
|---|---|
| Data Centers | Clicks from known data center IPs |
| VPN | Clicks from VPN/proxy services |
| Bot Clicks | Clicks identified as automated bot traffic |
The center shows the total "Security Insights" count — the sum of all flagged network-based threats.
Demo Mode Notice
If you see the yellow "Demo Mode" banner at the top, you're viewing sample data. This is normal for new accounts that haven't connected a Google Ads account yet. Some features may be limited in demo mode.