Reports - Generate Click Fraud Reports

Generate detailed reports for analysis, auditing, or client sharing. Reports provide comprehensive data exports of your click fraud protection activity.

Accessing Reports

1. Navigate to Reports in the Analytics section of the sidebar
2. Ensure you have a connected Google Ads account
3. Select your report parameters and generate

Report Types

Summary Report

High-level overview of protection metrics for a selected date range.

Includes:

• Total clicks tracked
• Fraud detection rate
• Amount saved
• Exclusion count
• Trend comparisons

Best for: Executive summaries, stakeholder updates, monthly reviews

Detailed Click Report

Full click-level data with all signals and decisions.

Includes:

• Every click with timestamp
• IP addresses and locations
• Device and browser data
• Fraud scores and reasons
• Actions taken (excluded, blocked, allowed)

Best for: Deep analysis, audit requirements, investigating specific incidents

Exclusion Report

Complete list of all entities excluded during the period.

Includes:

• Excluded IPs and ranges
• Exclusion reasons
• Target scope (campaign, account, website)
• Expiration dates
• Sync status with Google Ads

Best for: Compliance reporting, reviewing protection effectiveness

Generating a Report

Step 1: Select Report Type

Choose from Summary, Detailed Click, or Exclusion report.

Step 2: Choose Date Range

Select the time period for your report:

• Last 7 days
• Last 30 days
• Last 90 days
• Custom date range

Step 3: Select Scope

Choose which data to include:

• All websites or specific websites
• All ad accounts or specific accounts
• All campaigns or specific campaigns

Step 4: Generate

Click Generate to create your report.

Scheduled Reports

Set up automatic recurring reports:

Frequency Options

Email Delivery

• Add multiple recipient email addresses
• Reports delivered as attachments
• Include custom message with the report

Managing Schedules

• View all scheduled reports
• Pause or resume schedules
• Edit frequency and recipients
• Delete schedules no longer needed

Export Formats

CSV (Comma-Separated Values)

• Opens in Excel, Google Sheets, or any spreadsheet application
• Best for data analysis and custom filtering
• Includes all raw data fields

PDF (Portable Document Format)

• Formatted, professional presentation
• Best for sharing with clients or stakeholders
• Includes charts and visualizations
• Ready for printing

Data Included in Reports

Best Practices

1. Schedule weekly summaries — Stay informed without manual effort
2. Export detailed data monthly — Keep records for analysis
3. Share PDF reports — Use for client communication
4. Use CSV for analysis — Import into your own tools
5. Archive important reports — Download and store for compliance