Launch checklist

This is a single-page checklist for the moment right before you turn protection on. Most items reference the full guide elsewhere — this page is the punch list, not the tutorial.

If you're setting up a brand-new account, walk the Onboarding wizard first; come back here to verify before flipping protection live.

Pre-flight: account is set up

These come from the onboarding wizard. Confirm each is done.

• Space created with name, description, and category — Create your space
• Email verified — Verify your email
• Google Ads connected — Connect Google Ads
• Ad account selected with the right customer ID — Select an ad account
• Plan or trial activated — Choose a plan
• Tracking installed and detected — green status in Install tracking

First-week prep

These come from the first-week guide.

• Conversion tracking set up if you have one — Set up conversion tracking
• PPC Accounts card in Space Settings shows the right customer ID, no Sync required badge — Verify your Google Ads connection
• Tracking Status in Ads Manager shows Ready for every ENABLED campaign — Ads Manager

Protection configuration

These are the decisions you're about to commit to.

• Detection Strategy chosen — Automatic (most accounts) or Manual. See settings.
• Sensitivity level picked if you're on Automatic — Recommended (3) is the default and is right for almost everyone. See Automatic mode.
• Action Mode set — start at Warn for week one (or Observe if you want a few days of data first). See Launch protection.
• Scope confirmed — settings are being applied at the right level (Website / Ad Account / Campaign).

Team and contacts

• Emergency contact email is correct in Space Settings (this is where critical alerts go — not your login email)
• Team members invited with the right roles — Team
• Pending invitations chased — anyone who hasn't accepted yet can't see alerts

Go-live verification

Run these the first hour after switching Action Mode out of Observe.

• A real test click registers — visit your site from an unprotected browser/device, then check the dashboard within 1–2 minutes for the click
• Test click is classified correctly — your test click shouldn't be marked bad (if it is, your own IP may be in the Blacklist)
• No tracking errors in Ads Manager
• No console errors on your live site — open browser DevTools → Console on a page that loads the snippet

Agency / client handoff (if applicable)

If you're configuring this for a client:

• Client is added to Team with their own login (not yours)
• Emergency contact email points at the client, not the agency
• You've shared the Weekly workflow and Monthly review routines
• Client knows how to generate a report for refund claims

Quick triage

If something looks wrong:

What happens next

• Weekly workflow — once you're live, this is the ongoing routine
• Monthly review — deeper tuning at the end of each month