Operations
Launch Checklist
Pre-launch checklist for new campaigns and accounts.
Use this checklist when launching new campaigns or onboarding new accounts.
Before Launch
Account Setup
- Space created with correct business info
- Google Ads connected and authorized
- Ad account(s) selected
- Billing configured
Tracking Setup
- Base script installed on all pages
- Conversion script on success pages
- Script verified with test clicks
- No console errors
Protection Config
- Protection enabled for all campaigns
- Sensitivity level selected
- Action mode configured
- Automation rules set up
At Launch
- Verify clicks appearing in dashboard
- Check initial fraud scores
- Monitor for any page notices
- Test exclusion sync to Google Ads
First Week
| Day | Task |
|---|---|
| Day 1 | Verify data flow, check for issues |
| Day 3 | Review initial fraud patterns |
| Day 5 | First exclusion audit |
| Day 7 | Adjust sensitivity if needed |
After the first week, transition to the regular weekly workflow.