ClickFortifyClickFortify
Operations

Weekly Optimization

Weekly workflow for maintaining optimal protection.

A consistent weekly routine keeps your protection effective.

Weekly Checklist

Monday: Review Dashboard

  • Check fraud score trends from last week
  • Review any anomalies or spikes
  • Note campaigns with unusual activity

Wednesday: Exclusion Audit

  • Review new exclusions added automatically
  • Check for false positives
  • Remove any legitimate sources blocked

Friday: Settings Check

  • Verify protection is active on all campaigns
  • Check for any new campaigns not yet protected
  • Review automation rule performance

Key Metrics to Track

MetricTarget
Fraud ScoreBelow 15%
False Positive RateBelow 2%
Exclusion GrowthStable week-over-week
SavingsIncreasing or stable

Red Flags

Watch for these warning signs:

  • Sudden spike in fraud score
  • Rapid increase in exclusions
  • Campaigns with no tracked clicks
  • Unusual geographic patterns

Set up weekly email reports to automate part of this workflow.

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