Weekly Workflow

A consistent weekly routine catches problems early, prevents wasted spend from compounding, and keeps your protection tuned to current traffic patterns. This workflow takes 20–30 minutes per week and covers every area of the dashboard that changes week to week.

---

Monday — Review Last Week's Performance

Start each week by checking how your campaigns performed over the previous 7 days.

In the Dashboard:

1. Set the date range to the previous 7 days
2. Check the four headline metrics:
   • Ad Clicks — total paid clicks tracked
   • Bad Clicks — confirmed fraudulent clicks
   • Suspicious Clicks — flagged but not yet actioned
   • Amount Saved — estimated ad spend protected
3. Look at the Threat Summary bar chart — identify any days with unusual spikes in threats detected or blocked
4. Review the Top Threat Sources table — note any campaigns with a high threat level percentage
5. Check Network Analytics — if bot clicks, VPN, or data center traffic is a large portion of total clicks, your protection settings may need tightening

What to act on:

• A spike on a specific day → open Click Traffic and filter that date to identify the source
• A campaign showing high threat level → consider raising sensitivity for that campaign in Protection
• Data center or VPN traffic above 10% → check if VPN/datacenter blocking is enabled in Protection

---

Tuesday — Click Traffic Audit

Review flagged clicks at the individual level to catch patterns that summary metrics miss.

In Click Traffic:

1. Filter Status = Bad for the past 7 days
2. Look for clusters:
   • Same IP address appearing multiple times across different times
   • Same device ID clicking repeatedly
   • Clicks with very low time spent (under 2 seconds)
   • Clicks from unexpected countries you do not target
3. Filter Status = Suspicious — review any that look clearly fraudulent
4. Check the Is VPN, Is Bot, and Is Datacenter columns — if a large share of bad clicks share these flags, your automation rules may need a lower threshold

If you find repeat IPs:

• Go to Blocklist and add the IP manually with a note
• If it is a range (multiple IPs from the same /24 or /16 subnet), add the range instead

If you find repeat device IDs:

• Add the device ID to the Blocklist directly from the click record

---

Wednesday — Exclusions Health Check

Verify that ClickFortify's exclusions are syncing correctly to your Google Ads account.

In Excluded Clicks:

1. Review exclusions added in the past 7 days
2. Check the Error column — any errors means the block was detected by ClickFortify but not applied in Google Ads
3. Verify that exclusions have the correct target type (Campaign, Ad Group, or Audience) for your protection scope
4. Look for exclusions about to expire within the next 7 days — decide if they should be renewed permanently in the Blocklist

In the Blocklist:

1. Review entries with a Pending status — these are queued but not yet applied
2. Remove any entries added by mistake or for sources you have since verified as legitimate
3. Check if any temporary blocks have expired for sources that are still causing problems — renew them

---

Thursday — Ads Manager Campaign Check

Confirm that every active campaign is being tracked and protected.

In Ads Manager:

1. Click Refresh to pull the latest campaign data from Google Ads
2. Scan the Tracking Status column:
   • Ready (green) — campaign is tracked and protected
   • Pending (yellow) — setup is in progress
   • Error (red) — tracking is broken, fraud protection is NOT active for this campaign
3. Any ENABLED campaign in Google Ads with an Error in ClickFortify is unprotected — priority to fix
4. Look for new campaigns launched since last week that are not yet appearing in the list

For Error tracking status:

• Verify your tracking template is applied in Google Ads (Campaign Settings → Tracking)
• Check your Google Ads OAuth connection is still valid in Space Settings

---

Friday — Protection Settings Review

End the week by making sure your protection configuration still matches your traffic reality.

In Protection:

1. Check your current Action Mode:
   • Observe — only logging, nothing blocked. Only appropriate for the first days of setup
   • Warn — soft exclusions applied. Good for most advertisers
   • Strict — maximum blocking. Upgrade to this once you have validated Warn mode output
2. Review Detection Strategy — if you are seeing consistent fraud the current sensitivity is not catching, consider increasing the level one step
3. Check Automation Rules — review trigger counts for the past week. Rules with zero triggers may have thresholds set too high

Sensitivity reference:

---

Weekly Metrics to Track

---

When to Act Immediately

Do not wait for the weekly cycle if you see:

• Bad click rate above 25% — increase sensitivity or switch to Strict mode now
• Tracking Error on a high-spend campaign — you are paying for fraud with no protection
• Sudden spike in bad clicks from one country — add a geographic restriction in Protection
• Same IP appearing 10+ times in one day — add a manual Blocklist entry immediately
• Amount saved drops to zero — protection may have been misconfigured or disabled

---

Use the Monthly Review for deeper trend analysis and protection tuning at the end of each month.