Conversions
Monitor conversion performance, fraud detection, and campaign ROI after click fraud is filtered out.
The Conversions page shows which ad clicks are turning into real outcomes — purchases, leads, sign-ups — and how your campaigns perform after fraud is removed.
This page shows no data until conversion tracking is configured. Complete the setup in Conversion Tracking first.
What Is a Conversion?
A conversion is any valuable action a visitor takes after clicking your ad:
- Submitting a contact or lead form
- Completing a purchase (landing on an order confirmation page)
- Clicking a phone number or call button
- Signing up for a free trial
- Booking an appointment
Why Track Conversions Here?
Most advertisers only track conversions in Google Ads — but that misses the fraud layer. ClickFortify ties every conversion back to the original click, so you can see:
| Insight | What It Tells You |
|---|---|
| Conversions by campaign | Which campaigns drive real results after fraud is filtered |
| Conversion rate | Clean traffic converts better — see the difference |
| Fraud on conversions | Bots faking form submissions, suspiciously fast conversions |
| Auto-whitelist | IPs that have converted are trusted for 14 days — real customers are never blocked |
How It Works
When a visitor clicks your ad, ClickFortify creates a click record with a session ID. When that same visitor completes a conversion, the tracking fires and sends the session ID back. ClickFortify matches the two records and attributes the conversion to the original click — including campaign, ad group, and ad.
Analytics
Once conversions are flowing, the page shows four analytics panels:
Conversion Timeline
A day-by-day chart of conversion volume and value over your selected period. Use this to spot drops that correlate with fraud bursts or campaign changes.
Conversions by Campaign
| Column | Description |
|---|---|
| Campaign | Google Ads campaign name |
| Clicks | Total clicks for that campaign |
| Conversions | Confirmed conversion count |
| Rate | % of clicks that converted |
| Conv. Value | Total monetary value of conversions |
Conversion Funnel
Three-stage drop-off view: Clicks → Engaged → Converted — shows where visitors fall off between clicking the ad and completing a conversion.
Geographic Distribution
Conversions by country, region, and city. Cross-reference with Click Traffic to spot regions that generate clicks but zero conversions — a common fraud signal.
Filters
Use the date range, ad account, and campaign filters at the top to focus on specific segments.
Conversion Fraud Detection
Every conversion is automatically checked. These flags appear on the click record:
| Flag | What It Means |
|---|---|
| Anomalous Timing | Less than 2 seconds between click and conversion — too fast for a real user |
| Bot Converted | Click was already classified as bot traffic before the conversion fired |
| Repeat Converter | Same device has 3+ conversions — possible refund abuse |
Auto-whitelist: When a genuine conversion is recorded, ClickFortify trusts that IP for 14 days so real customers are never accidentally blocked mid-journey.