Main Dashboard
The top-level analytics view — four headline metrics, click-volume chart, threat summary, geography, and network breakdown.
The Main Dashboard is your daily overview — a single page that tells you what's happening across all your traffic and where to dig deeper. Most of the routine monitoring in the Weekly workflow starts here.
Four headline metrics
Four cards along the top show the most important numbers for the selected date range. Each card has the current value plus a percentage change vs. the previous period.
| Card | What it measures |
|---|---|
| Ad Clicks (blue) | Total paid clicks tracked across all connected ad accounts |
| Bad clicks (red) | Clicks classified as fraudulent or invalid, blocked from being charged |
| Suspicious clicks (amber) | Clicks showing anomalous behavior but not strictly blocked |
| Conversions (indigo) | Successful conversion events tracked from your ad clicks |
Hover over the (i) icon on any card to see the tooltip with the full metric definition straight from the app.
If all four metrics show zero and you've been running ads, the tracking pixel may not be installed or the Google Ads connection may be stale. Confirm via Verify your Google Ads connection and Auto-detection and troubleshooting.
Clicks overview chart
An area chart of click volume over time, split into three categories:
| Category | Colour | Meaning |
|---|---|---|
| Healthy | Green | Clean traffic |
| Suspicious | Yellow / amber | Flagged but not blocked |
| Bad | Red | Confirmed fraudulent — blocked or excluded |
Totals for each category appear under the chart for the current date range.
Threat Summary
A bar chart showing recent daily threat activity. Two bars per day:
- Detected — total threats spotted
- Blocked — threats that resulted in an exclusion or block
Spot patterns: spikes on specific days often mean scheduled bot activity or a competitor event. Use those signals to write time-based automation rules if a pattern repeats.
Used Devices
A donut chart breaking down ad traffic by device — Desktop, Tablet, Mobile. The centre shows the total visitor count.
Geographic Click Distribution
An interactive world map. Darker shading = more clicks. The Top 5 Countries list below shows exact counts — useful for spotting unexpected geographic clusters that may indicate fraud.
Top Threat Sources
A table of campaigns with the most fraud activity:
| Column | Meaning |
|---|---|
| Campaign | Campaign name and type (SEARCH / DISPLAY / etc.) |
| Clicks | Total clicks |
| Blocked | Clicks blocked |
| Threat Level | % of clicks that were blocked |
A high Threat Level on one specific campaign is a signal to tune protection at the campaign level — see Protection scope.
Network Analytics
A donut chart breaking down security-flagged network traffic into:
| Category | Meaning |
|---|---|
| Data Centers | Clicks from known data-centre IP ranges |
| VPN | Clicks from VPNs or proxies |
| Bot Clicks | Clicks identified as automated bot traffic |
A large data-centre or VPN slice is the cue to enable the matching Manual checks if you're not on Automatic.
Header controls
- Space & Website selector — switch workspaces and websites
- Date range picker — filters every chart and metric on the page
- Trial / Onboarding banner — appears if your account isn't fully set up
- Theme toggle — light/dark mode
- Account menu — profile and sign-out
Changing the date range updates everything on the page at once. Use shorter ranges (7–30 days) for daily monitoring; wider ranges for monthly review trends.
What happens next
- Click Traffic — drill into individual clicks
- Weekly workflow — what to do with what you see here