Main Dashboard
Monitor click fraud protection and campaign performance at a glance.
The Dashboard is your command center — a real-time view of ad traffic quality, fraud threats detected, and money saved across all your protected websites and campaigns.
Key Metrics
Four cards across the top summarize what's happening right now:
| Metric | What it means |
|---|---|
| Ad Clicks | Total paid clicks tracked in the selected period |
| Bad Clicks | Clicks confirmed as invalid or fraudulent |
| Suspicious Clicks | Clicks flagged for unusual behavior — under review |
| Amount Saved | Estimated ad spend protected from fraud |
Each card shows the current value plus a percentage change vs. the previous period.
The Amount Saved figure represents spend that ClickFortify blocked before it was charged. If you also want to recover spend on invalid clicks that weren't blocked, see How to Get a Google Ads Refund.
If all metrics show zero, your tracking script may not be installed yet, or your Google Ads account hasn't been connected. Complete the onboarding steps first.
Clicks Overview Chart
An area chart showing click volume over time, broken into three categories:
| Category | Color | Description |
|---|---|---|
| Healthy Clicks | Green | Legitimate traffic |
| Suspicious Clicks | Yellow/Orange | Flagged but not yet blocked |
| Bad Clicks | Red | Confirmed fraudulent — blocked or excluded |
Below the chart you'll see totals for each category in the selected date range.
Threat Summary This Week
A bar chart showing daily threat activity for the past two weeks:
- Blue bars — Threats detected
- Light blue bars — Threats blocked
Use this to spot patterns: if bad clicks spike on certain days, check for competitor activity or scraper schedules.
Used Devices
A donut chart showing device distribution of your ad traffic (Desktop, Tablet, Mobile). The center displays the total visitor count.
Geographic Click Distribution
An interactive world map with country-level click data. Darker shading = more clicks. The Top 5 Countries list below the map shows exact click counts by country — useful for spotting unexpected geographic fraud.
Top Threat Sources
A table of campaigns with the most fraud activity, showing:
| Column | Description |
|---|---|
| Campaign | Campaign name and type (SEARCH / DISPLAY) |
| Clicks | Total clicks for that campaign |
| Blocked | Clicks blocked from that campaign |
| Threat Level | % of total clicks that were blocked |
Network Analytics
A donut chart breaking down security-flagged network traffic:
| Category | Description |
|---|---|
| Data Centers | Clicks from known data center IP ranges |
| VPN | Clicks from VPN or proxy services |
| Bot Clicks | Clicks identified as automated bot traffic |
Date Range Filter
The date range picker in the top-right corner filters all charts and metrics. Click the calendar icon and select any custom range. All data updates immediately.
Header Controls
- Space & Website Selector — Switch between workspaces and websites
- Trial / Onboarding Banner — Appears if your account isn't fully set up yet
- Theme Toggle — Switch between light and dark mode
- Account Menu — Access profile settings
If you see a Trial Activation Required banner, your data is limited to demo mode. Start your trial to unlock full protection and real traffic data.