Configure Ads Account
Connect, configure, and manage your Google Ads accounts — tracking, exclusions, campaigns, and account settings.
This page covers everything about connecting and configuring Google Ads accounts in ClickFortify — from initial setup to advanced tracking and exclusion settings.
Connecting a New Account
- Go to Space Settings → PPC Accounts
- Click Add Account
- Complete Google OAuth authentication in the popup window
- Select the Google Ads account to connect
- For MCC (Manager) accounts, select the child account you want to protect
- Choose your initial setup options:
| Option | Recommended | Description |
|---|---|---|
| Set Tracking Template | Yes | Automatically adds the tracking template to your ad account |
| Set Custom Audience | Yes | Creates a custom audience for exclusion targeting |
- Click Connect Account
You need admin access to the Google Ads account. Read-only access is not sufficient for ClickFortify to manage exclusions.
Account Settings
Once connected, click on any account to open its settings panel.
Basic Information
| Field | Description |
|---|---|
| Account Name | Editable label for this account |
| Account Number | Read-only — your Google Ads account ID |
| Status | Active, Paused, or Error |
| Currency | The currency used for this account |
| Timezone | The timezone for reporting |
| Color | A color code for visual identification in the UI |
Connection Status
Each account shows its connection health:
| Status | Meaning |
|---|---|
| OK | Connected and syncing normally |
| UNLINKED | OAuth access revoked — needs reauthorization |
Use the Synchronize button to pull fresh campaign data, re-read tracking settings, and update campaign statuses from Google Ads.
If a connection shows UNLINKED, sync alone will not fix it — you need to reauthorize the Google account. See Syncing Your Ad Account for recovery steps.
Click Tracking Configuration
Choose how ClickFortify tracks clicks from your Google Ads campaigns. Three options are available:
Tracking Template (Recommended)
Both automated tracking and template are enabled. This gives you:
- Real-time click monitoring via the tracking template
- Continued tracking on the landing page via URL suffix
- Most accurate fraud detection
Final URL Suffix Only
URL suffix automatic tracking only:
- Click tracking happens only on the landing page
- No click interception at the ad platform level
- Less comprehensive but still effective
Manual Tracking (Not Recommended)
No automated tracking:
- You must manually copy and paste tracking codes
- Two code blocks are provided: full setup (template + suffix) or suffix-only
- Higher chance of misconfiguration
Tracking Template Details
The settings panel shows your current tracking configuration:
| Detail | Description |
|---|---|
| Auto Tagging | Whether Google's auto-tagging is enabled |
| Tracking Template | The current tracking template URL (if set) |
| Final URL Suffix | The current URL suffix (if set) |
A yellow warning icon appears if the tracking template is missing or a campaign is overriding it. See Fixing a Tracking Template Override to resolve this.
Traffic Exclusion Settings
Control how ClickFortify blocks fraudulent traffic:
| Setting | Description |
|---|---|
| IP Exclusions | Toggle IP address exclusions for fraud prevention |
| Audience Exclusions | Toggle audience-based exclusions for targeted protection |
Both should be enabled for maximum protection.
Campaign Management
Ignored Campaigns
You can exclude specific campaigns from ClickFortify's protection. Ignored campaigns:
- Are not monitored for fraud
- Do not trigger exclusion actions
- Still appear in the campaign list but are marked as ignored
Use this for campaigns where you intentionally want broad reach (e.g., brand awareness) or where exclusions might interfere with your strategy.
Authorization Settings
OAuth Connections
Manage which Google account provides access:
- View the currently linked Google account (email)
- Switch to a different OAuth connection
- A warning appears if the selected authorization has lost access
MCC Connections
For Manager (MCC) accounts:
- Shows the parent OAuth connection used for access
- Displays the MCC account email and number
- Child accounts are accessible through the parent connection
Removing an Account
Click Remove Account at the bottom of the settings panel:
- Confirms with a dialog before proceeding
- Option to deactivate all linked campaigns
- Triggers a background job to remove the tracking template from Google Ads
- The account is soft-deleted (deactivated, not permanently removed)
Removing an account stops all protection for campaigns under that account. Make sure this is intentional.
Account Limits
Your plan determines how many active ad accounts you can have. If you hit the limit, you'll need to upgrade or deactivate an existing account before adding a new one.