Tracking options
Two toggles on step 3 that change how deeply ClickFortify integrates with your Google Ads account.
Step 3 has two toggles at the bottom of the form. Both are on by default. Here's what each one actually does so you can decide whether to leave them on.
Set tracking template
Default: On (marked Recommended).
When this is on, ClickFortify writes a tracking template into your Google Ads account at the account level. The template tags every ad click URL with extra parameters (including a unique click ID) so the tracker can match each click on your site back to the specific Google Ads click that delivered the visitor.
Leave this on unless:
- You already have a tracking template you can't replace (e.g. one set up by another tool). In that case, leave the toggle off and follow the tracking template override guide to merge ClickFortify's parameters into your existing template.
Without this, click-level fraud detection is limited — ClickFortify can still see traffic patterns but can't attribute individual bad clicks to specific ads.
Set custom audience
Default: On.
When this is on, ClickFortify creates a Google Ads audience asset inside your account and adds visitors that score as fraudulent to it. You can then use that audience as a negative audience on your campaigns so suspected bots and fraud users see your ads less often (or not at all).
Leave this on unless:
- Your Google Ads account doesn't support audience assets (uncommon — most accounts do).
- You're testing ClickFortify before committing to audience-based exclusion and don't want a new audience asset in your account.
Without this, exclusions still work at the IP and click-ID level but you lose the audience-based exclusion layer.
Quick reference
| Option | Default | Affects |
|---|---|---|
| Set tracking template | On (Recommended) | Click-level attribution |
| Set custom audience | On | Audience-based exclusions |
What happens next
- Back to Select an ad account
- Forward to Step 4: Choose your plan