Step 5: Install Tracking

Install the ClickFortify protection and conversion scripts using Google Tag Manager or manual code placement.

Tracking must be installed before ClickFortify can evaluate live traffic reliably.

Step 3: Install Tracking (Annotated)

Use the red arrows in the screenshot (manual install):

Copy the generated tracking-script.js URL/snippet from the Tracking Script card
Use the Copy button
Paste that exact generated script into your website <head> so it loads on all pages

Quick Options

You have 2 ways to install the Protection Script:

Then add the Conversion Script on your success/thank-you pages.

Open app.clickfortify.com → Tracking Script
Click Setup with GTM
Select your GTM account, container, and workspace
Publish the container
Return to ClickFortify and confirm status shows Active via GTM or Tracking detected

This is the fastest and safest setup for most users.

If you do not use GTM, install the protection script manually.

Open app.clickfortify.com → Tracking Script
Copy the exact script from tracking-script.js (this script is generated for your own space/website)
Paste that exact script inside your global website <head> (so it loads on all pages)
Publish/deploy your website changes

Reference format only (always use the exact generated script from your dashboard):

<script defer src="https://tracker.clickfortify.com/s/{SPACE_SLUG}/{WEBSITE_SLUG}/cf.js"></script>

Open app.clickfortify.com → Conversion Setup
Copy the snippet from conversion-script.js
Add it only on pages that confirm success:
- order confirmation / thank-you page
- lead form success page
- booking success page
Publish/deploy changes

<script defer src="https://tracker.clickfortify.com/s/c.js"></script>

Important: do not place the conversion script on every page.

If needed, you can send custom conversion events:

CF.conversion("Purchase completed", 99.99)
CF.conversion("Contact Form Submitted")

After deployment, confirm: